card products and services is based on high-involved rational thinking. Therefore, consumers search and learn information on products when considering the purchase. Based on the view, traditional marketing strategy in the credit card industry focused to deliver specific information on products. To deliver complicated and difficult information, a relatively long-sentence is used as delivery.
1. 교재 217페이지의 그림 [11-1]에서 1번에 비해 3번이 더 쉽게 읽힐 가능성이 높은지에 대해 즉각적 문장처리(immediate processing)의 측면에서 설명하시오.
일련의 단어가 문법에 맞게 나란히 제시되었을 때, 구(phrase)를 이루게 되고, 일련의 구가 문법에 맞게 제시되었을 때, 하나의 문장(sentence)이 만들어
1. Listening Comprehension
1~3) Listen to the following and answer the question.
Pre-history
Prior to the release of bitcoin there were a number of digital cash technologies starting with the issuer based e-cash protocols of David Chaum and Stefan Brands. Adam Back developed hashcash, a proof- of-work scheme for spam control. The first proposals for distributed digital scarcity based cryp
오스트레일리아의 대륙에 처음으로 발을 디딘 사람은 Warramurrungunji라는 여성이다. 그냐는 바다로부터 북오스트레일리아 섬에 나타났고, 내륙으로 향하였으며, 그 과정에서 아이들을 낳고, 각 아이들을 특정 공간에 두었다. 그녀가 들판을 가로질러 이동하며, Warramurrungunji는 각 아이들에게 “나는 너희
I. Introduction
1) Thins about Egypt
Revolution! How heart beating word it is! There are so many revolutions in world history. In spite of many number of revolutions ever, all the revolution have same thing in common. Today we will discuss about the revolution of Egypt. Why Egypt? Because Egypt one has similarity with our nation, Korean revolution. For example, March 1st movement or April 19
Morphology
Morphology is the study of word formation. (p.79)
‘morphe’ = to form (Greek)
Morphology → the structure of words
Syntax → the structure of sentences
Issues in Morphology
(1) Boldest can be divided into two parts (i.e., bold
+est), each of which has a meaning: bold cannot.
☞ Morphemes
(2) The word boy has a meaning in and of itself, the
What is the black consumer ?
It refers to a consumer who tries intentionally to get some unfair benefits. It can be called the 'blacksumer', which is a new coinage from two words: 'black' is for immoral and 'consumer' for purchaser. When some facts of a specific event with unproven grounds are prevailed on the Internet or by the press, the related company will be damaged badly. So most of the
Introduction
Recent research indicates that becoming more aware of what readers do when they read, becoming conscious of their own reading processes, is a powerful tool for improving reading efficiency.
(Carrell 1989; Carson et al. 1990; Shih 1992)
Reading process of L1 readers
Automatic & Unconscious
→impossible to examine them
→visible only when they read a text
that is
Ruth is a 39year-old woman who is meticulous and depressed, keep fidgeting with her clothes, avoiding eye contact and speaking rapidly
She has graduated college in elementary education and lived with husband and her children
Ruth의 나이와 현재 상태가 living stuation 설명 -> 루쓰가 학생, 엄마, 부모의 역할을 하고 있음을 예측할 수 있다.
These are what sh
Politeness principle,
Like Cooperative principle
Lakoff suggests,
Don’t impose
Give options
Make your receiver feel good
No immediate practical purpose
may be taken or left as the receiver wishes
There is no burden!
But,
literary texts
take up a great deal of time
⇒ burdensome!
Both keep and break the maxim,
‘Don’t impose